Website Design Service in Dartford, Kent

Website design is very different from graphical design, a fact that hinders many traditional designers.

Key to effective website design is an understanding of the technology used to deliver the elements on any page, and the wide variation in browsers used to render it, which can drastically alter the display of your website.

Songstall - online music sales

Songstall is a website that allows indpendent musicians to sell music online.

The new design for Songstall.com was achieved after a phase of consultation and analysis. Analysis of traffic and user trends indicated a lack of catchment on the home page. This was addressed by including a rotating content area, highlighting each of the key messages the website needed to deliver.

Combined with a clear 'call to action' next to the key messages, the new design resulted in a significant increase in sign-up conversions from new home page traffic.

The original introductory text was moved down the page but retained as more detailed information for users and, just as importantly, for search-engine performance.

Interested?

If you are interested in some website design work please feel free to get in touch for a free quotation.